The Effects of Expectations

Psychology for Educators [And More]

“So it is (if you think so…)”

Fancy a pint? How would you like a glass of beer? It’s tasty, well-chilled, refreshing and, perhaps more importantly – free! (To quote Plato – ‘If you have to pay for your pleasure, then what kind of pleasure is that?’) In addition, you are also going to be given a choice! You can choose between beer A or beer B. Beer B, the ‘MIT brew’, is special and it contains a secret ingredient! You can taste them both and make your choice. Now think: would it make any difference if you knew in advance that this secret ingredient was in fact a drop of balsamic vinegar? Over to Professor Ariely now – just watch the video…

So what is the moral? Here it is: ‘Expectations Colour Experience’. How we perceive something depends on what we expect it to be like. And this doesn’t…

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